Russ Peña – Transforming Marketing and Design – EBA Summit

Russ Peña – Transforming Marketing and Design – EBA Summit

An overview of how Agile and Lean Practices were leveraged across IHG’s Brand, Architecture, and Design teams to: test and capture the “Voice of the Customer”, rapid prototype and test potential solutions, maximize the impact of IHG’s marketing and hotel design efforts, and dramatically reduce the time to market for new brand, architecture, and design efforts, including national ad campaigns, and hotel and restaurant prototypes.
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