Have you heard of IKIWISI before? It stands for -I’ll KNOW IT WHEN I SEE IT- 🙂
Yes, customers don’t really know what they want and simply asking them to tell you won’t help. That is why Agile advocates using visual modeling techniques to engage your customer in ‘visioning’ what they really want. Come learn some of the top Agile Modeling and Visualization techniques you can use to help your customers communicate their vision and reach deeper knowledge of their desired outcomes.